Monday, April 26, 2010

SHOP BROOKLYN SURVEY FOR CONSUMERS AND MERCHANTS

Shop Brooklyn is an awareness campaign that unites, promotes, and supports Brooklyn merchants and showcases their quality and individuality. This "shop local" campaign champions local small businesses and features a "Brooklyn Bonus" to entice shoppers to purchase from Brooklyn merchants.

The Brooklyn Bonus is offered by stores that sign up (at no charge) and agree to offer it on any day (or days) of the week during special shopping seasons. The bonus can take the form of a major discount, offering, free item, or special experience.

Merchants are invited to evaluate Shop Brooklyn's efforts by filling out a survey by May 10th at 9:00 a.m.

A survey for consumers
is ongoing. In it, you're asked to rate the importance of these issues to your shopping behavior:
  • Supporting locally owned,"mom-and-pop" businesses
  • Finding the best price or deal
  • Location to home
  • Location to work
  • Friendships with businesses in your neighborhood
  • The presence of store-front banners/window displays
  • Cleanliness and aesthetic appeal of retail area
  • Diversity of local businesses
This is followed by several questions about Shop Brooklyn and one that asks "Are you willing to increase your support of local businesses in your neighborhood?" The answer to that one, of course, is YES!

Filling out the information on the "Communication" page (the final page) isn't required, but it would be helpful if you would at least write the name of your street and your zip code. Shop Brooklyn says that your privacy is ensured and that your contact information won't be shared.